I've a firmly held belief that every business needs a blog. Big or small, one man band to multi-national corporation, get a web site and get yourself a blog. You will find just so many benefits to blogs! I was even reading today about a business where the blogs ran into the teens. One each for the key directors of the board, advertising team blog, offers and news blog and so on. OK, maybe this is a bit more than I meant, but I would prefer to see this than no blog at all!
A web log is just how that you communicate to your customers, suppliers, contacts etc on a regular basis. Those who maybe only buy occasionally or use your services once in a blue moon you may pop along to the blog to see what's going on in between purchases.
You need to use this being an incentive to produce purchases between their main buys. Display regular offers so they have grounds to keep coming back and once in some time those offers will appeal and they will make an impulse purchase from you, just since they are reading your blog and you've mentioned a special offer that they cannot resist.
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And a website does not only help with customer retention, none customers can be directed to your blog from other sources who're themselves maybe mentioning your promotions within their blogs, tweets and other media. If you can get your customers speaing frankly about you during your blog there's no way of telling how far the term can spread.
A web log can be a helpful resource for the search engines. Even the tiniest of websites can quickly grow in to a large website with the main benefit of a blog. Just odd posts each week and annually later you can have a website containing hundreds of pages. Not merely is this seen by the search engines as evidence that the website is consistently being updated, with content that also lasts (another favourable point), but this new and increasing level of content may then be cached by the search engines and may then start to send you new readers as their search terms crop up in your blog.
True, not many of these people who find your blog through the search engines will become paying customers, but if some do and others then spread the message of your business, then it's working as a marketing front for your business. For the investment of just a small amount of time each week typing up what's going on and what's been happening, you can be developing a new supply of marketing.
Lastly, if your business is promoting its website through article writing, then it's really worth making use of your blog as a library for most of the completed articles. It offers a success of information that the search engines will love, whilst providing a resource of information that the customers could benefit from.
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