Fake news sites have been used and embraced by online marketers as a fruitful sales tool. You might have seen a fake news site or two before if you've been browsing the Internet and trying to find product reviews.
The FTC has placed a ban on fake news sites. Here's what to learn and what this signifies for online marketing.
The most popular signs of a fake news site are whether supposedly legitimate news report video on an item in conjunction with several supposed icons from big-name and reputable news sources like CNN. These graphics indicate that the item has been featured on these reputable news sources previously, and the sole reason that these fake news sites have the ability to display these graphics is if their product truly has been mentioned and featured on these reputable news sites.
Just how these fake news sites have gotten away with it previously by just using paid advertising to have their product listed on these reputable sites. So when they say that their product has been featured on CNN, this simply means they've purchased a banner ad to appear on CNN's website
That is one of many major ways which these sites have now been able to sneak beneath the radar seemingly playing by the guidelines up to this point. Nevertheless now the FTC has passed a brand new law which forbids the usage of these sites as an advertising tactic. Several consumers were likely feeling betrayed and tricked until enough of these complained to have the Federal Trade Commission's attention.
It won't take very long with this to pass into other niches. If you've been using such sites as your landing pages, it may be time for you to begin looking for other available choices when it comes to marketing your products or services.
The FTC has also fall on using outlandish and specific claims or testimonials unless they're absolutely able to be proven. If you've ever visited a weight reduction product's page online, you've probably seen what they're talking about. Claims about losing 100 pounds in 3 months and displaying a photo of a thin "after photo" person are just what they're talking about.
As the FTC is tightening its watch over affiliates, there are still approaches to happily coexist and make serious money online through white hat marketing practices. The main element so far as the FTC is worried is transparency in marketing.
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